YCN competition o'clock.

My entry was for the Ted Baker brief - basically to produce a window display for their winter/autumn collection, that captures their irreverent British humour with a cocky edge.

I produced 'Ted Baker Decision Maker" - a wheel of spontaneity that lands at random on an activity to carry out, most likely something edgy and daring (which are the exact characteristics of Ted Baker customers) that encourages you to just do something other than the norm, and have fun doing it!

The wallpaper above would be introduced in-store, with the wheel (ratio to human size 1:1) in the front of the store working on a motor that spins the device.